Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it's the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll / survey results with your fan base
  3. Gather valuable information – research similar products / services, competitors, prospects, marketing tips, blog ideas, create your own poll / survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product / service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product / service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, "All things being equal, people will do business with and refer business to those people they know, like, and trust."
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product / service; most social media sites are free to join, while others have a minimal monthly or annual fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate .

I recommend choosing a useful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or may not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continuously publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it's a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and / or comments here!

Decreasing Stress by Hiring Limousines For Travelling Long Distances

Cars have become an important part of human life; nowadays it is just impossible to think anything without the role of cars involved with it. People need cars in each and every work that they do; travelling long distances, short trips, attending parties, meetings and lots more. But there are certain disadvantages too; when you travel for long period of time with friends or family, you get exhausted driving the car for such long periods. When you reach the desired location, you get too much tired and cannot enjoy with others. The best option to prevent such situations is to hire a car for taking you to the place you want to go. But, not just any car can give you proper comfort all through the way. So, for a break less, comfortable and easy journey you have to hire a luxurious car like a limousine.

Several car rental companies have grown up in United States and the Longmont limousine is one such company which provides luxurious limos for hiring. When you hire a limousine for travelling long distance, you do not have to take any kind of responsibility. Just make a reservation to any such limo rental company like the Longmont limousine and make preparations at your house. The chauffeur driven limo will arrive at your house at the right time and take you to your destined location. While travelling you can enjoy to the full limit with your friends, you do not have to take the trouble of driving. The comfort you get in the limousines provided by the Longmont limo company will not stress you out.

Apart from the leisure trips, when you have attend any important official meeting in any other city you can hire limos from the Longmont limo company. As you know, that traveling long distances in very stressful and leave you totally exhausted after you reach the destination. If you have to drive for long hours to attend a meeting, you cannot give your optimum performance in the meeting. But if you hire a limo, the chauffeur driven limousine will you pick you up at the right time and take you to your destination. While travelling you can take rest or even prepare for the meeting that you are going to attend. Moreover, travelling in a limousine provided by the Longmont limo car rental company will give you adequate comfort throughout your journey.

The punctuality of the chauffeurs of the Longmont limousine company is noticeable. They arrive at your house at the exact time that you have told them, calculate the total time that they will take to drop you at your destination and take you to the destination. If you are from Denver, you are really lucky to get the services of the Longmont limousine company all throughout the year. But, if you are not from the boulder county, you can search for other car rental companies who can provide you with excellent limousine services. The limousine services have become popular all over United States, most people hire limos for their trips.

If You Thought You Missed The Internet Profit Revolution Try CryptoCurrency

When most people think of cryptocurrency they might as well be thinking of cryptic currency. Very few people seem to know what it is and for some reason everyone seems to be talking about it as if they do. This report will hopefully demystify all the aspects of cryptocurrency so that by the time you’re finished reading you will have a pretty good idea of what it is and what it’s all about.

You may find that cryptocurrency is for you or you may not but at least you’ll be able to speak with a degree of certainty and knowledge that others won’t possess.

There are many people who have already reached millionaire status by dealing in cryptocurrency. Clearly there’s a lot of money in this brand new industry.

Cryptocurrency is electronic currency, short and simple. However, what’s not so short and simple is exactly how it comes to have value.

Cryptocurrency is a digitized, virtual, decentralized currency produced by the application of cryptography, which, according to Merriam Webster dictionary, is the “computerized encoding and decoding of information”. Cryptography is the foundation that makes debit cards, computer banking and eCommerce systems possible.

Cryptocurrency isn’t backed by banks; it’s not backed by a government, but by an extremely complicated arrangement of algorithms. Cryptocurrency is electricity which is encoded into complex strings of algorithms. What lends monetary value is their intricacy and their security from hackers. The way that crypto currency is made is simply too difficult to reproduce.

Cryptocurrency is in direct opposition to what is called fiat money. Fiat money is currency that gets its worth from government ruling or law. The dollar, the yen, and the Euro are all examples. Any currency that is defined as legal tender is fiat money.

Unlike fiat money, another part of what makes crypto currency valuable is that, like a commodity such as silver and gold, there’s only a finite amount of it. Only 21,000,000 of these extremely complex algorithms were produced. No more, no less. It can’t be altered by printing more of it, like a government printing more money to pump up the system without backing. Or by a bank altering a digital ledger, something the Federal Reserve will instruct banks to do to adjust for inflation.

Cryptocurrency is a means to purchase, sell, and invest that completely avoids both government oversight and banking systems tracking the movement of your money. In a world economy that is destabilized, this system can become a stable force.

Cryptocurrency also gives you a great deal of anonymity. Unfortunately this can lead to misuse by a criminal element using crypto currency to their own ends just as regular money can be misused. However, it can also keep the government from tracking your every purchase and invading your personal privacy.

Cryptocurrency comes in quite a few forms. Bitcoin was the first and is the standard from which all other cryptocurrencies pattern themselves. All are produced by meticulous alpha-numerical computations from a complex coding tool. Some other cryptocurrencies are Litecoin, Namecoin, Peercoin, Dogecoin, and Worldcoin, to name a few. These are called altcoins as a generalized name. The prices of each are regulated by the supply of the specific cryptocurrency and the demand that the market has for that currency.

The way cryptocurrency is brought into existence is quite fascinating. Unlike gold, which has to be mined from the ground, cryptocurrency is merely an entry in a virtual ledger which is stored in various computers around the world. These entries have to be ‘mined’ using mathematical algorithms. Individual users or, more likely, a group of users run computational analysis to find particular series of data, called blocks. The ‘miners’ find data that produces an exact pattern to the cryptographic algorithm. At that point, it’s applied to the series, and they’ve found a block. After an equivalent data series on the block matches up with the algorithm, the block of data has been unencrypted. The miner gets a reward of a specific amount of cryptocurrency. As time goes on, the amount of the reward decreases as the cryptocurrency becomes scarcer. Adding to that, the complexity of the algorithms in the search for new blocks is also increased. Computationally, it becomes harder to find a matching series. Both of these scenarios come together to decrease the speed in which cryptocurrency is created. This imitates the difficulty and scarcity of mining a commodity like gold.

Now, anyone can be a miner. The originators of Bitcoin made the mining tool open source, so it’s free to anyone. However, the computers they use run 24 hours a day, seven days a week. The algorithms are extremely complex and the CPU is running full tilt. Many users have specialized computers made specifically for mining cryptocurrency. Both the user and the specialized computer are called miners.

Miners (the human ones) also keep ledgers of transactions and act as auditors, so that a coin isn’t duplicated in any way. This keeps the system from being hacked and from running amok. They’re paid for this work by receiving new cryptocurrency every week that they maintain their operation. They keep their cryptocurrency in specialized files on their computers or other personal devices. These files are called wallets.

Let’s recap by going through a few of the definitions we’ve learned:

• Cryptocurrency: electronic currency; also called digital currency.

• Fiat money: any legal tender; government backed, used in banking system.

• Bitcoin: the original and gold standard of crypto currency.

• Altcoin: other cryptocurrencies that are patterned from the same processes as Bitcoin, but with slight variations in their coding.

• Miners: an individual or group of individuals who use their own resources (computers, electricity, space) to mine digital coins.

o Also a specialized computer made specifically for finding new coins through computing series of algorithms.

• Wallet: a small file on your computer where you store your digital money.

Conceptualizing the cryptocurrency system in a nutshell:

• Electronic money.

• Mined by individuals who use their own resources to find the coins.

• A stable, finite system of currency. For example, there are only 21,000,000 Bitcoins produced for all time.

• Does not require any government or bank to make it work.

• Pricing is decided by the amount of the coins found and used which is combined with the demand from the public to possess them.

• There are several forms of crypto currency, with Bitcoin being first and foremost.

• Can bring great wealth, but, like any investment, has risks.

Most people find the concept of cryptocurrency to be fascinating. It’s a new field that could be the next gold mine for many of them. If you find that cryptocurrency is something you’d like to learn more about then you’ve found the right report. However, I’ve barely touched the surface in this report. There is much, much more to cryptocurrency than what I’ve gone through here.

What Are the Top 10 Tips for Small Business Branding?

Managing a business is not an easy job but promoting your business may be as hard as anyone else could ever imagine. And some small business owners thought that they have only limited things in order to manage and promote their business then they are definitely wrong. And some think that branding is for big businesses only then I will prove you wrong. And despite the business size, branding can be as effective as it can be. Here are the top 10 tips for small business branding.

The first one is to focus on the thing that you would like to establish, people won’t be attracted if you promote everything and anything under the sun, being an expert on one thing is what matters the most for the clients, making clients confused can never be a good idea, make them think on one important thing that stands your business.

The second one, is consistency on your performance. No one would love to patronize a company that doesn’t have consistency on its performance or on its quality. If you commit something to some clients, make sure you’ll do it, first impressions really lasts so better make sure to impress them positively and maintain it in order for you to have their loyalty.

The third one is to make an overview of your business at least on a one page document, letting them know how your business is running and what are your goals, mission and vision are very important tools in achieving for their approval, just be sure to make it brief and concise, no one will last if you write on plenty of flowering words, better to put on true informations.

The fourth one is, good treatment between you and your employees and between clients and employees as well, nothing can beat that.

The fifth one is, to remember that branding needs straight direction and longer maintenance and that there should be straight connection between the actual and the desired image.

The sixth one, join locally organized events and be one of the committees, it’s a good way to establish your image and business.

The seventh one is to blog, blogging is one of the great tools in establishing your business, making other people have an idea about it.

The eight one, you don’t have to depend everything to your logo, logo doesn’t make up the whole part of the business, so never spend too much time and effort on it, its just a part of the business.

And having your own company website is on the ninth place because obviously almost all people uses web, and the last one is not to depend too much on blogs, you must explore more over.

That’s the top 10 tips for small business branding Just don’t be afraid to give a try and to plan big for your business. And searching for branding tips can be easily done when you are eager to do it.